cinchDENTAL is the way to create personalised
video marketing that can be emailed & SMSed to your patients and prospects
A FASTER WAY TO…
Attract the right clients
- Build a practice that meets your needs
- Increase referrals
- Source new patients
- Strengthen practice awareness
- Use video to build patient relationships
AN EASY WAY TO…
Educate your patients
- Help your patients understand the critical importance of oral care
- Educate patients on the range of procedures available
- Improve patient oral care knowledge and understanding
- Improve patient confidence in the treatment they receive and to visit you
AN EASY WAY TO…
Increase Revenues
- Stronger brand awareness
- Regular repeat visitation
- Recruiting New Patients
- Referrals from loyal patients
A FASTER WAY TO…
Increase Margins
- Educating Patients on benefits of higher value procedures (Cosmetic, Orthodontics)
- Fewer postponed appointments via more committed patients
- Improved brand appreciation/value
- Loyal brand advocates who are less price sensitive
AN EASY WAY TO…
Increase Revenues
- Stronger brand awareness
- Regular repeat visitation
- Recruiting New Patients
- Referrals from loyal patients
A FASTER WAY TO…
Increase Margins
- Educating Patients on benefits of higher value procedures (Cosmetic, Orthodontics)
- Fewer postponed appointments via more committed patients
- Improved brand appreciation/value
- Loyal brand advocates who are less price sensitive
AN AFFORDABLE WAY TO…
Increase customer loyalty
- Personalised content makes the difference
- Add more tangible value to your current patient relationships
- Video content has the highest levels of customer engagement
- Encourage regular visitation
- Greater appreciation of the relationship, its importance and value
- Loyal advocates place a premium on value vs competitors
THE ULTIMATE WAY TO…
Reduce Marketing Costs
- Its D.I.Y. process overcomes the need for costly advisors
- All educational video content is already verified and produced for you by DHA, saving you time and money
- Full content creation, management and distribution platform included
- Fast and simple delivery to social channels: Solves all social media challenges
- Creating and distributing personalised content to your customers takes less than 10 min with no technical or marketing skills required
- No training costs
AN AFFORDABLE WAY TO…
Increase Loyalty
- Patient appreciation of proactive outreach with free educational videos
- Improving patient oral care knowledge and expertise
- Increased relationships through more regular visitation
- Appreciation by patients of your authentic commitment to their health
THE ULTIMATE WAY TO…
Reduce Marketing Costs
- All core video content has been created
- All other content for emails and SMS are prepopulated
- Creating and distributing content to your customers takes less than 5 min
- Absolutely no technical or marketing skills are required
- No training costs
AN AFFORDABLE WAY TO…
Increase Loyalty
- Patient appreciation of proactive outreach with free educational videos
- Improving patient oral care knowledge and expertise
- Increased relationships through more regular visitation
- Appreciation by patients of your authentic commitment to their health
THE ULTIMATE WAY TO…
Reduce Marketing Costs
- All core video content has been created
- All other content for emails and SMS are prepopulated
- Creating and distributing content to your customers takes less than 5 min
- Absolutely no technical or marketing skills are required
- No training costs
Dental Health Australia (DHA) curated and verified animated topic content
- Abscess
- Aging
- Bad Breath
- Bleeding Gums
- Bridges
- Care of Dentures
- Cosmetic Dentistry
- Dental Anaesthesia and Sedation
- Dental Anxiety
- Dental Filling Material Options
- Dental Hygienists
- Diet and Dental Health
- Discolouration
- Fluoride
- Geriatric Oral Care
- Gum Disease
- Hormones and Dental health
- Implants
- Interdental Cleaning
- Medication Impacts on Oral
- Health
- Mouthguards
- Paediatric Dentistry
- Pregnancy
- Regular Checkups
- Root Canal Treatments
- Sleep Apnoea
- Teeth Grinding
- The Gateway to Your Health
- Tongue Scraping
- Tooth Loss and Retention
- Wisdom Teeth
…and more to come!
How Cinch Dental Works
cinchDental allows you to create engaging and professional personalised content and to embrace video to personalise your marketing needs.
• vDM (Video Emails) • vMS (Video SMS) • Social Media • Website Content •
How Cinch Dental Works
Cinch Dental allows you to create engaging and professional personalised video messages for digital distribution directly to your patients.
• vDM (Video Emails) • vMS (Video SMS) • Social Media • Website Content •
1. Choose a preferred topic video to send patients
As often as you like simply choose from the dozens of Dental Health Australia (DHA) curated and verified topic videos that are listed in your Cinch™ App.
2. Read your personalised script from the teleprompter
Once a topic video is selected a corresponding personalised message from you to your patients will be instantly auto-uploaded to your smartphone as a scrolling script using our Cinch™ teleprompter. You simply read this short-scripted message into your smartphone camera and over the next few minutes Cinch™ does the rest.
3. Wait a few minutes while Cinch assembles your video
With no involvement from you, Cinch™ immediately edits your opening and closing message around the DHA topic video… with all the video content now encapsulated together. Cinch™ then adds supers to identify you at the front and graphics at the end including your logo, website and phone number for appointments.
4. Email or SMS the video to your patients
Within minutes you receive your personally introduced, fully edited video ready to be emailed or sms’ed to your customer base. Another click posts it to your social media sites and another click adds it to your website. All using the fully included, privacy protected Cinch™ CRM platform that sits alongside any practice management system.
Real Time Analytics
Open and view each campaigns analytics which includes video engagement metrics for each patient in real time. Cinch Video’s dashboard works on all platforms.
Real Time Analytics
Open and view each campaigns analytics which includes video engagement metrics for each patient in real time. Cinch video’s dashboard works on all platforms.
Real Time Analytics
Open and view each campaigns analytics which includes video engagement metrics for each patient in real time. Cinch video’s dashboard works on all platforms.
Rich, verified content videos with a personalised message… all recorded, edited and delivered in minutes and ready for distribution.
1. Opening introductory script
2. Professionally produced subject critical DHA video content
3. Closing script
How Cinch Dental Works
Cinch Dental allows you to create engaging and professional personalised video messages for digital distribution directly to your patients.
• vDM (Video Emails) • vMS (Video SMS) • Social Media • Website Content •
The cinchDENTAL marketing solution includes a simple and easy to use dashboard that can be accessed on either your desktop or mobile device.
Select from the library of videos you have personalised
Review the sender details and text content that is sent out with the video
Select the digital channels you want to distribute to and send
The Cinch Dental marketing solution includes the following features
The Cinch Dental marketing solution includes the following assets
Video library
A library of pre-produced short animated videos on dental topics designed to inform and educate your patients. These are fact and regulatory approved by the respected dental advocacy group Dental Health Australia.
Automated mobile video Creation App
A mobile app that allows you to create personalised video introductions and signoffs and automatically add them to the topic content.
Video scripts & teleprompter
Pre-prepared scripts and teleprompter automatically appear to ensure that your introductions and sign offs are of a professional standard.
Supporting text content
Pre-written text to appropriately introduce and support your videos on email, SMS, social media and websites.
Content management and delivery system
A web application that enables you to send your personalised video content directly to your patients via your website, social media channels, email and SMS.
Detailed reporting
Real time analytics enable you to see who is or has viewed your content and which of your digital channels are providing the greatest cut through.
Unlike other products, with Cinch you get all the content you need to start marketing straight away
- Engaging, DHA endorsed, patient video content
- Scripts for personalising video content
- Content for vDM (Video emails)
- Content for vMS (Video SMS)
- Content for websites and landing pages
- Content for Facebook, LinkedIn and Twitter
Unlike other products, with Cinch you get all the content you need to start marketing straight away
- Engaging, DHA endorsed, patient video content
- Scripts for personalising video content
- Content for VDM (Video emails)
- Content for VMS (Video SMS)
- Content for websites and landing pages
- Content for Facebook, LinkedIn and Twitter
Cinch Dental is a collaboration between two entities
Cinch Dental is a collaboration between two entities
Cinch Video – Personalised video
We are a team of respected and experienced Marketing, Advertising, PR and Communications Specialists who have teamed with Digital Video Experts to effortlessly create DIY produced video content and send it via SMS or email. This product enables businesses to use existing hand held devices to shoot broadcast quality video. We have also created a (Patent Pending) unique capability to simplify the production process by automating an encapsulation function that delivers fully personalised, ready to send video in minutes – no need for editing.
Dental Health Australia (DHA)
We are a respected collective of dental experts with combined hundreds of years experience in Dental Practice, Dental Communications, Dental Education and Dental Research. Our mission is to advocate for better oral health for all Australians. We advocate through government, education, research and public messaging. We oversee the creation and accuracy of cinchDENTAL‘s video messages that dental practitioners can send to patients and prospects to both educate the public and promote their practices. We receive a share of cinchDENTAL‘s income to enable us to propel the delivery of our charity’s ambitions. To view the full list of our governance and advisory board members, visit the DHA website.
“I know how important it is to market my practice, but all the options, costs and confusions makes me leave it in the ‘Too hard bin’. I’ve had a go at using the Cinch Teleprompter to record my personalised video introductions and it’s so easy anyone can do it. I’ll be cancelling all the other marketing expenses we currently waste and 10 minutes and $350/month will suit me just fine. I like the idea of simultaneously creating healthier patients and a healthier balance sheet in just 10 minutes a month”
Dr John Michalopoulos
Dental Surgeon. JM Dental
Bridge Street Sydney
“I know how important it is to market my practice, but all the options, costs and confusions makes me leave it in the ‘Too hard bin’. I’ve had a go at using the Cinch Teleprompter to record my personalised video introductions and it’s so easy anyone can do it. I’ll be cancelling all the other marketing expenses we currently waste and 10 minutes and $350/month will suit me just fine. I like the idea of simultaneously creating healthier patients and a healthier balance sheet in just 10 minutes a month”
Dr John Michalopoulos
Dental Surgeon. JM Dental
Bridge Street Sydney
Dr John
Michalopoulos
Dental Surgeon.
JM Dental
Bridge Street Sydney
“I know how important it is to market my practice, but all the options, costs and confusions makes me leave it in the ‘Too hard bin’. I’ve had a go at using the Cinch Teleprompter to record my personalised video introductions and it’s so easy anyone can do it. I’ll be cancelling all the other marketing expenses we currently waste and 10 minutes and $350/month will suit me just fine. I like the idea of simultaneously creating healthier patients and a healthier balance sheet in just 10 minutes a month”
Cinch Dental Plans
* 14 Months subscription for your first year when you sign up with Schein360
Plus GST where applicable.
